Strategy
Strategic priorities drive growth and profitability.
Pihlajalinna's strategy
Pihlajalinna’s ambition is to be a healthcare reformer that succeeds together with its partners and professionals. Pihlajalinna achieves this by building more effective care pathways and fostering a human-oriented work community.
Healthcare needs a shift in focus from performance metrics to overall cost-effectiveness and new care pathways. The demand for health services is increasing due to population aging and the prevalence of chronic diseases, while challenges in public healthcare are driving demand for private services. Rising total costs pose challenges for all customer groups.
Pihlajalinna is reforming healthcare by building effective care pathways and creating the most attractive corporate culture in the industry.
Focus areas
Partnerships: The most committed partner for insurance partners', corporations' and the public sector's success
Effective care pathways: Reformer of customer-driven, effective care pathways
The most desirable work community: The most attractive corporate culture in the industry
Pihlajalinna’s medium-term strategic targets
Revenue | at least MEUR 700 |
Adjusted EBITA% | 12 % |
Net debt/adj. EBITDA ratio | below 2.5x |
Net Promoter Score, NPS | continues over 80 |
Employee Net Promoter Score, eNPS | exceeds 30 |
Pihlajalinna’s dividend policy: at least 1/3 of the annual earnings per share, taking into consideration the company's financial position and financial needs.
Capital Markets Day 2025
Pihlajalinna organised the Capital Markets Day 2025 for investors, analysts and bankers on May 2025. Pihlajalinna CEO Tuomas Hyyryläinen and members of the Management team presented the new strategy and targets.
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All Content in Pihlajalinna as an Investment
Pihlajalinna as an Investment
A healthcare reformer creating effective care pathways and building the most attractive workplace culture in the industry.
Addressable market
The private healthcare market is growing, the public sector is expected to gradually increase cooperation with private players.
Sustainable Investment
At Pihlajalinna, sustainability encompasses delivering high-quality services, safeguarding information security, fostering a fair workplace, and taking care of environment.
Disclosure Policy
Disclosure policy describes key operating principles and procedures Pihlajalinna follows in its communications with the capital markets, media and other stakeholders.